For immediate release
December 17, 2012, Beijing ——-
LinLead (China Mainland’s 1st home-grown learning meeting organizer) held inaugural Employer Brand Strategy (EBS) Summit, Asia 2012 successfully on 12-14, December, 2012 at Renaissance Shanghai Pudong Hotel in Shanghai, China, gathering benchmarking players from 8 countries and regions, including Fortune 500 companies and regional giants to discuss and facilitate best practice of deploying and developing employer brand strategy with special focus on China and Asia.
The 3 days EBS 2012 kicked off with a pre-conference workshop on 12 December, 2012 which was led by the global authority on Employer Brand, Richard Mosley, to run on the basis of small class, dedicated to Action Plan of an Effective Employer Brand Program. On 13-14, December, over 20 speakers from Asia, Europe presented 17 keynote speeches and 1 panel discussion, intensively demonstrated EVP definition and development and how it boosted talent acquisition and employee engagement for a high performance human capital output.
Among speeches, 10 in-depth real cases featured in keynote speeches by pioneering players highlighted the value of well-organized content at the EBS 2012. Troels Wendelbo, Senior Director, Corporate HR, from LEGO, the Denmark-headquartered hidden champion, told a characteristic story of how culture beats the strategy and a long-term, sustainable employer brand is built from the inside out. Joy XU, SVP & Chief HR Officer, Asia Pacific, PepsiCo, typically as a Fortune 500 company, elaborates how a global giant in FMCG define its EVP and introduce it to Asian and Chinese markets well. To emphasize on the value of cross-cultural effort to an effective employer brand strategy, Geoff Li, Director of communications, Greater China, from GE showcased how a diverse B2B business combined marketing’s contribution with HR’s initiatives.
Since another big economy in Asia, India is usually compared with China, Manmohan Bhutani, VP, People & Operations from Global Services, Fiserv drew a lot spotlights while he guided the audience through an exploration of how Total Rewards & Human Capital Management leverage employer brand strategy for long term sustainability.
As businesses fight the war for talent, the timely EBS 2012 gathered CHOs, HR and Marketing heads from famous MNCs, including Accenture, Astellas, Coca-cola, Continental, Estee Lauder, Eaton, Lanxess, General Motors, Standard Chartered Bank, SAP, Stora Enso, Tieto, Ubisoft, Wittur, Wacker, Wartsila etc and local giants, such as Alibaba, Ctrip, Haier Group, Tencent (QQ), Harvest Fund etc.
Apart from forward-thinking HR and marketing professionals who were attracted by the best practice of pioneering practitioners, at Employer Brand Strategy (EBS) Summit, Asia 2012, a number of leaders in providing consulting and related service participated to provide insights into Chinese and Asian employer brand strategy and practice, including Universum, Work Group, Talentbase, People in Business and TMP etc. Managing Director from Maximum, the leading employer branding agency, one of the summit partners, endorsed the event and said:” with the exclusive focus on employer brand strategy, the gathering at the EBS 2012 event made itself the 1st of its kind in China and Asia, as a milestone, which is designed to cater HR and marketing senior executives who are looking for intelligence essential to a productive employer brand strategy for talent sustainability.
When asked to rate the Employer Brand Strategy (EBS) Summit, Asia 2012, Leo Li, Senior HR Manager from Bosch China, claimed the event “the most professional one he had ever attended, in terms of a dedicated topic to employer brand strategy and practice.” And Ping Xia, University Relationship Manager from Siemens also appraised the event:”it is very good opportunity to bring together so many companies pioneering in employer brand strategy, sharing the practice, knowledge, really great learning sessions”.
Employer Brand Strategy (EBS) Summit, Asia 2013 has been scheduled by the independent learning meeting organizer, LinLead, to take place again on 14-16, August, 2013, as 2nd edition of Employer Brand series, to cater a much bigger audience, sustaining corporate decision-making related to managing and developing an productive employer brand strategy.
About the event Platinum Sponsor, Maximum:
Maximum is fully equipped to meet employer’s recruitment marketing and communication requirements, whether it is in Beijing, Guangzhou, Chengdu, Shanghai or any other part of China. Maximum provides innovative strategies that enhance their employer brand, attract and retain top talent and ultimately gain a strategic advantage in the ‘war for talent’ in China.
About the event Platinum Sponsor, Universum:
Universum is the world’s leading employer branding specialist and a trusted partner to 1200 clients, including many Fortune 500 companies. Delivering a full range of capabilities in research, strategic consulting and communication solutions, Universum enables employers to better understand, attract and retain their current and future ideal employees.
About the Event Organizer, LinLead:
As China mainland’s first home-grown independent B2B meeting organizer, LinLead makes every endeavor to Empower People in Business to Make Decision for Excellence towards a sustainable world since 2009.
Through independent market research and organizing B2B meetings for regions and industries as a 3rd party, LinLead is devoted to delivering cutting-edge Business Intelligence by creating level-playing dialogues for optimized decision-making and accelerated innovation in business, meanwhile boosting emerging Thought Leadership by providing independent industrial platforms for a balanced industrial eco-system and sustainable development!
Our paying delegates and clients are leading international firms and local business giants, many of whom are found on the Fortune 500, FT 1000 and Chinese Corporation 500. A partial list of our clients includes Wal-mart, Shell, AIA, Lenovo, Alibaba, Baidu etc.
More details on www.linlead.net.