You are in middle of somewhere too many bosses and CEOs are faced with difficulty of hiring people to kick off their adventure into profitable business? You often see high turnover or attrition rate at your workplace, leading to wasted capital and market opportunity? Your team work too much over time to survive in the market?
You are short of insight into the vital market – talent market, where businesses need to win a ticket to battle in the consumer market, and keep a leadership in the talent market for the success in the consumer market, therefore you are short of strategy accordingly.
With over 3.4 millions pieces of results for the search keyword ‘Employer Brand’ on Google, combined the reality that China & Asia increasingly witness a great deal of business adventures, leveraging the employer brand thinking to Pipeline Leadership and Drive Brand becomes vital, for either business or social growth.
Learning, practicing and learning… And one of big chances of learning for this year is LinLead’s EBS learning series on Employer Brand to return.
On July 26, 2019, EBS2019′ The 6th Employer Brand Strategy (Learning) Summit, will take place in Shanghai, China, with adds-on workshop on July 25, 2019, featured Simon Barrow, the father of the Employer Brand concept, who will lead the speaking faculty assembling pioneering practitioners from multiple regions including China, UK, Singapore, India, either big name or new money, including Alibaba, Accenture, Geely and DeepMap etc.
Simon Barrow, the pioneer leveraging his combined expertise of Senior Management, HR consulting, Product Marketing and M&A etc., firstly conceived the term ‘Employer Brand’ in 1990s in UK, then worked with Professor Tim Ambler from London Business School, on the first academic paper on the Employer Brand in 1996, when he bought (MBO) People In Business consultancy which he created and developed under his own leadership of being CEO of Barkers Human Resources, after his time with leading players on both agency and inhouse sides, including being consumer goods brand manager in Knorr (now Unilever), Colgate-Palmolive and being CEO for Ayer Barker.
Under Simon’s leadership, responding to the challenges of line management of employees, People In Business consultancy played the pioneering role of developing employer brand strategy for a list of notable clients, including Hiscox, Invesco, Henderson, Newton, Man Group, Standard Life, NHS GPs, Tesco and Teva Pharmaceuticals, then was acquired by TMP in 2012.
After his new adventure with M&A and PR consulting, further to 2 books which Simon co-authored, ‘Employee Communications in Mergers and Acquisitions – the soft stuff is the hard bit (Gower 2009)’, and his 1st business book which he co-author with then teammate Richard Mosley, ‘The Employer Brand – bringing the best of brand management to people at work (Wiley 2005)’ , his book of poems about management Humanity at Work will be published later this year.
EBS2019’ The 6th Employer Brand Strategy (Learning) Summit is another editon of the EBS learning series which was started by the independent B2B event organizer, LinLead in 2009, firstly as learning workshop, with great reception and expectation in China and neighboring areas, in 2012 upgraded into a big conference format.
Leo Li, then Senior HR Manager for Bosch China, now Global HR Director for Bosch Packaging Technology-Pharma, called the EBS learning series in 2012 is “the most high-leveled event dedicated to employer brand strategy which I have ever atteneded’, when he presented.
Remaining NO.1 learning event dedicated to employer brand in Asia, EBS2019′ The 6th Employer Brand Strategy (Learning) Summit is aimed to drive learning and debate among audience members spanning HR, Marketing and Business field from multiple countries and regions, on strategic practices of Employer Brand, by exploring a series of subjects, including EVP (Employee Value Proposition) Discovery, Recruitment Marketing, Employee Experience, Total Rewards, Job Design/Workforce Reinvention, Cross-marketing to Candidate and Consumer etc.
To get registered, visit her www.linlead.com/events/ebs2019,
or follow the LinkedIn group ‘Asia Employer Brand Strategy’ at https://lnkd.in/eR7cAb5
You are Chinese native speaker? Follow us on WeChat by finding the id ‘thelinlead’.
Too busy to read in details? Check out the following bullets – What makes EBS2019 different, to faster your attendance:
- Dedicated to Employer Brand thinking since 2010;
- Led by Simon Barrow, the father of the Employer Brand concept;
- Fresh Real Cases to reflect organizational innovation with a Special Focus on China;
- +10 Speakers from multiple countries to facilitate Regional Growth in Asia
- 150 – 200 Paying Delegates from ranging industries/markets/functions to exchange;
- Facilitate Cross-functional Collaboration among HR, marketing and operation
- Simultaneous Interpretation (English / Chinese) to drive Cross-cultural Leadership.
Looking forward to your meaningful involvement.