Employer Brand Equity is rising: 7 Key Points from 30 Interviews with Asian Professionals on Employer Brand thinking

(snapshot of Schneider’s introduction to its new people vision, including EVP, core values and leadership expectation./June 2019)

When asked by me to upgrade his current definition, Simon Barrow, creator of the Employer Brand concept, responded: ”the Employer Brand is formed by the functional, economic and psychological realities making up the actual employee experience provided by the employer”. Read More