6 Talent Lessons Taught by Marketer

Not all customers or clients are the right fit for our businesses, so why do we fool ourselves that if we hire “top talent” that miraculously these hires must be a great fit?

Author: Greg Basham, Steven Li

Top marketers know the value of having the right potential customer in the right place at the right time. They don’t hold a product launch for an expensive new item if not make sure the crowd in attendance is not just out for the free food and drinks. Read More

How A Holistic Employer Brand Stratrgy works and 3 Benefits

The issue with many companies today is that their organizations put tremendous effort into attracting employees to their company, but spend little time into retaining and developing talent.

I just don’t get it. Do you?

No engagement, no performance and no recruitment consequently.Slow down your ongoing recruiting but start truly managing talent, towards incremental ROI of Human Capital. But how? Read More

Employer Brand Strategy (EBS) Summit, Asia 2012 Concluded Successfully on 14, December in Shanghai.

For immediate release
December 17, 2012, Beijing ——-

LinLead (China Mainland’s 1st home-grown learning meeting organizer) held inaugural Employer Brand Strategy (EBS) Summit, Asia 2012 successfully on 12-14, December, 2012 at Renaissance Shanghai Pudong Hotel in Shanghai, China, gathering benchmarking players from 8 countries and regions, including Fortune 500 companies and regional giants to discuss and facilitate best practice of deploying and developing employer brand strategy with special focus on China and Asia.

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Developing an Effective Employer Brand Strategy Workshop, Shanghai Concluded Successfully on 14, Dec.

For immediate release
December 21, 2011, Beijing ——-

(delegates at discussion at the event)

China Mainland’s 1st home-grown independent meeting organizer, LinLead held another round of Employer Brand Series – Developing an Effective Employer Brand Strategy Workshop, Shanghai successfully on 13-14, December, 2011 at Novotel Shanghai Atlantis, China. The employer brand meeting was independently organized to facilitate learning and discussion on employment marketing and employer brand management, since employers in China and Asia are experiencing a fierce war for talent meanwhile catching up to move up the value chain during industrialization. Read More

The 1st Independent Employer Branding Conference brought to Asia by LinLead

-Inaugural Employer Brand Strategy (EBS) Summit Asia 2012 to take place on 12-14 December in Shanghai

For immediate release
September 26, 2012, Beijing ——-

On 12-14 December, 2012 the very first Employer Brand Strategy (EBS) Summit Asia will take place at the Renaissance Shanghai Pudong Hotel in Shanghai, China. This independent conference, organized by LinLead, will bring together forward-thinking HR, Marketing and CSR professionals, and will focus on developing and managing an effective employer brand strategy and improving talent acquisition and engagement. How will employer brand strategy impact ongoing HR transformation and corporate brand strategy? Read More