Employer Brand Equity is rising: 7 Key Points from 30 Interviews with Asian Professionals on Employer Brand thinking

(snapshot of Schneider’s introduction to its new people vision, including EVP, core values and leadership expectation./June 2019)

When asked by me to upgrade his current definition, Simon Barrow, creator of the Employer Brand concept, responded: ”the Employer Brand is formed by the functional, economic and psychological realities making up the actual employee experience provided by the employer”. Read More

What Jobs Do People Hire a Job to Do?

Tianhe CBD, Guangzhou, China/Photo by Sofia Chen

When Clayton Christensen, the Professor from Harvard Business School, the author of the bestseller ‘The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail’ which was said to be among the top favorite books of the late Steven Jobs, founder of Apple, explained the JTBD (Jobs to Be Done) approach in the article ‘How to Hire Your Employer’, he suggested ‘to understand why consumers make the choices they do to pick one product or service over another, there for marketers is ‘a critical question to ask: What job did you hire that product to do?’

So, what if a consumer is a job hunter too? Read More

Join the Father of the Employer Brand concept, Simon Barrow at EBS2019’ The 6th Employer Brand Strategy (Learning) Summit, July 26, 2019, Shanghai, China

Simon Barrow at Best Employer Award 2017 event hosted by Chinese major recruitment portal, Zhaopin.com.

You are in middle of somewhere too many bosses and CEOs are faced with difficulty of hiring people to kick off their adventure into profitable business? You often see high turnover or attrition rate at your workplace, leading to wasted capital and market opportunity? Your team work too much over time to survive in the market?

Why? Read More

6 Talent Lessons Taught by Marketer

Not all customers or clients are the right fit for our businesses, so why do we fool ourselves that if we hire “top talent” that miraculously these hires must be a great fit?

Author: Greg Basham, Steven Li

Top marketers know the value of having the right potential customer in the right place at the right time. They don’t hold a product launch for an expensive new item if not make sure the crowd in attendance is not just out for the free food and drinks. Read More

How A Holistic Employer Brand Stratrgy works and 3 Benefits

The issue with many companies today is that their organizations put tremendous effort into attracting employees to their company, but spend little time into retaining and developing talent.

I just don’t get it. Do you?

No engagement, no performance and no recruitment consequently.Slow down your ongoing recruiting but start truly managing talent, towards incremental ROI of Human Capital. But how? Read More

Employer Brand Strategy (EBS) Summit, Asia 2012 Concluded Successfully on 14, December in Shanghai.

For immediate release
December 17, 2012, Beijing ——-

LinLead (China Mainland’s 1st home-grown learning meeting organizer) held inaugural Employer Brand Strategy (EBS) Summit, Asia 2012 successfully on 12-14, December, 2012 at Renaissance Shanghai Pudong Hotel in Shanghai, China, gathering benchmarking players from 8 countries and regions, including Fortune 500 companies and regional giants to discuss and facilitate best practice of deploying and developing employer brand strategy with special focus on China and Asia.

Read More

Developing an Effective Employer Brand Strategy Workshop, Shanghai Concluded Successfully on 14, Dec.

For immediate release
December 21, 2011, Beijing ——-

(delegates at discussion at the event)

China Mainland’s 1st home-grown independent meeting organizer, LinLead held another round of Employer Brand Series – Developing an Effective Employer Brand Strategy Workshop, Shanghai successfully on 13-14, December, 2011 at Novotel Shanghai Atlantis, China. The employer brand meeting was independently organized to facilitate learning and discussion on employment marketing and employer brand management, since employers in China and Asia are experiencing a fierce war for talent meanwhile catching up to move up the value chain during industrialization. Read More