What Jobs Do People Hire a Job to Do?

Tianhe CBD, Guangzhou, China/Photo by Sofia Chen

When Clayton Christensen, the Professor from Harvard Business School, the author of the bestseller ‘The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail’ which was said to be among the top favorite books of the late Steven Jobs, founder of Apple, explained the JTBD (Jobs to Be Done) approach in the article ‘How to Hire Your Employer’, he suggested ‘to understand why consumers make the choices they do to pick one product or service over another, there for marketers is ‘a critical question to ask: What job did you hire that product to do?’

So, what if a consumer is a job hunter too? Read More

Join the Father of the Employer Brand concept, Simon Barrow at EBS2019’ The 6th Employer Brand Strategy (Learning) Summit, July 26, 2019, Shanghai, China

Simon Barrow at Best Employer Award 2017 event hosted by Chinese major recruitment portal, Zhaopin.com.

You are in middle of somewhere too many bosses and CEOs are faced with difficulty of hiring people to kick off their adventure into profitable business? You often see high turnover or attrition rate at your workplace, leading to wasted capital and market opportunity? Your team work too much over time to survive in the market?

Why? Read More